The story of Alda Events
ALDA Events develops next level technical productions and complete, high-quality event brands from scratch. ALDA positions them according to the wishes and preferences of our joined target audience: Millennials.
ALDA Events always works from an ‘integrated concept perspective’ to create next level technical productions. Using our experience, knowledge, skills and dedication, we create next level technical productions, video, special effects, decor design, entertainment and marketing activities to get the most out of every concept.
We live our lives to feel, and dancing is the most fundamental expression of those emotions. At ALDA we turn the world into a dance floor and create memories that last a lifetime. In every concept we give it all we’ve got. ALDA positions itself via music story telling by and with champions (best DJs and together with millennials).
Facts and Figures
- 160 shows worldwide in 40 countries
- 1,5 million visitors from 120 countries
- 100 million social interactions, worldwide
- Over 5 million live broadcast viewers with 100 million video content views from over 170 countries.
Nominated for International Dance Music Awards (IDMA) in the category Best Event Promoter Worldwide in 2011 & 2013.
Allan Hardenberg and David Lewis have been active in the Dutch dance scene since its very beginning. In 1997, the two entrepreneurs organized events such as Armin Only, Tiësto Solo and "Three DJs in a Boat". Seven years after they started their collaboration, Hardenberg and Lewis decided to start their own independent event agency and founded ALDA Events. It originated in 2007 and has since then been operating from Amsterdam. Early years were Armin Only, Best Of Both Worlds and A Day at the Park. Eventually, the event portfolio would extend with events like Electronic Family, Citymoves, various Armada concepts and other event nights during Amsterdam Dance Event (ADE). The past years ALDA creates new concepts like Amsterdam Music Festival and The Flying Dutch.
Events and concepts
In 2014, ALDA Events organized over 160 shows in more than 33 countries.
- A Day at the Park
- A State of Trance
- Armada Night
- Armin Only
- Electronic Family
- I AM Hardwell
- Life in Color
- Spinnin' Sessions
- The Flying Dutch
- Top 100 DJs World Tour
- We Are Connected
For more info and press accreditations please contact our PR departement.